Data protection policy

Data protection notice

Based on Article 13 of the Swiss Federal Constitution and the data protection provisions of the Swiss Federal Government (Data Protection Act, DSG) and in particular based on the EU General Data Protection Regulation (“GDPR”), any person is entitled to protection of his/her private sphere and protection against misuse of his/her personal data. Eisbock Brewery complies with these provisions. Personal data will be treated as strictly confidential and will not be sold or passed on to third parties.

In close cooperation with the hosting provider, Eisbock Brewery endeavours to protect the databases as far as possible against unauthorised access by third parties, loss, misuse or falsification. When the websites of Eisbock Brewery are accessed, the following data is stored in log files: IP address, date, time, browser request and general information about the operating system or browser. These usage data are used for statistical, anonymous evaluations, so that trends can be identified, on the basis of which Eisbock Brewery can accordingly improve its services to customers.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc., (1600 Amphitheatre Parkway Mountain View, CA 94043, USA; “Google”). This use is based on the “Universal Analytics” operating mode. This service makes it possible to assign data, sessions and interactions across multiple devices to a pseudonymous user ID and thus to analyse the activities of a user independently of the terminal device.

Google Analytics uses “cookies”, text files that are saved on your computer and that makes it possible to analyse your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and saved there. However, if IP anonymisation is activated on this website, your IP address will be shortened by Google beforehand within member states of the European Union or other parties to the Agreement on the European Economic Area. The full IP address will only be sent to a Google server in the USA and shortened there in exceptional cases. The IP address transmitted by your browser in connection with Google Analytics will not be combined with other Google information. On behalf of Eisbock Brewery, the operator of this website, Google will use this information to evaluate your use of the website, compile reports on website activities and provide other services related to the use of the website and the internet services to the website operator. Eisbock Brewery also has a legitimate interest in the processing of data for these purposes. The legal basis for the use of Google Analytics is § 15 (3) TMG (Telemedia Act) or Art. 6 (1f) GDPR. The data sent by Eisbock Brewery and linked with cookies, user IDs or advertising IDs will be automatically deleted after 14 months. Data whose retention period has expired is automatically deleted once a month. For more information on the conditions of use and data protection, please go to or

You can prevent the storage of cookies by a corresponding setting of your browser software; however, Eisbock Brewery points out that in this case you may not be able to use all functions of this website in full. In addition, you may prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing the browser add-on. Opt-out cookies prevent future collection of your data when you visit this website. To prevent Universal Analytics from collecting data from different terminal devices, you must opt-out on all the systems that you use. If you click here, the opt-out cookie will be activated: Deactivate Google Analytics

Data collected for Newsletter

We will need a valid email address, if you would like to receive the newsletter offered by Eisbock Brewery. In order to check whether you are actually the owner of the entered email address or that the owner agrees to receiving the newsletter, Eisbock Brewery will send an automated email to the email address entered after the first registration step. Once the newsletter registration has been confirmed via a link in the confirmation email will Eisbock Brewery include the stated email address in its mailing list. The email address and details provided for the confirmation of the registration will be not used to gather any other data. You can withdraw your consent to the storage of the data, email address and use thereof for shipment of the newsletter at any time with immediate effect for the future.

Online orders in the webshop

You can place an order on the Eisbock Brewery website without registering and creating a customer account. In this case, the information required to process the order (e.g., your first and last name, billing address or any differing delivery address, email address and required payment information, delivery arrangements and order information) will be requested.

If you register as a registered user – especially when creating a customer account – Eisbock Brewery will collect personal data entered into the online registration form. Eisbock Brewery may request data that was previously collected on registration (particularly for your identification) to be re-entered and collect further personal data if you wish to use certain content on the website or to place an order.

Handling of personal data

Eisbock Brewery only collects, uses and transfers your personal data if this is permitted by law or if you consent to the collection of data.
Personal information is defined as all information that is used to identify your person and which can be traced back to you – such as your name, email address and telephone number.

Handling of contact data

If you get in touch with Eisbock Brewery through the available contact options, your details will be saved so that they can be used to process and answer your request. This data will not be disclosed to third parties without your consent.

Rights of the user: Information, correction and deletion

As a user, you can request Eisbock Brewery to provide you with information about your stored personal data free of charge. If your request does not conflict with a legal obligation to store data (e.g. data retention), you are entitled to:

  • information about the personal data stored about you, Art. 15 GDPR;
  • correction of incorrect or incomplete data, Art. 16 GDPR;
  • deletion of personal data, Art. 17 GDPR;
  • limitation of the extent of processing, Art. 18 GDPR;
  • data portability, Art. 20 DSGVO, and
  • objection to the processing of your personal data, Art. 21 GDPR.

To exercise these rights, you may contact Eisbock Brewery at any time, for example via one of the contact channels indicated at the top of the imprint.

Google Maps

This website uses Google Maps to display interactive maps and generate directions. Google Maps is a map service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, California 94043, USA. By using Google Maps, information about the use of this website, including your IP address and the (starting) address entered for the route planner function, can be transferred to Google in the USA. If you visit a page of our website that contains Google Maps, your browser will connect directly to Google’s servers. The contents of the map will be transmitted by Google directly to your browser and incorporated into the website. Therefore, we have no control over the amount of data Google collects in this way. According to our current state of knowledge, the following data is collected:

  • date and time of visit to the respective website,
  • internet address or URL of the website accessed,
  • IP address, (start) address entered for route planning.

We have no influence on the further processing and use of the data by Google and therefore cannot accept any responsibility for this.

If you do not want Google to collect, process or use information about you collected via our website, you can disable JavaScript in your browser settings. However, in this case you will not be able to use the map display.

For more information on the purpose and scope of the data collection and the further processing and use of the data by Google as well as your rights and options to protect your privacy, please refer to the Google privacy policy ( By using our website you consent to the processing of the data collected about you by Google Maps route planner in the manner described above and for the purpose stated above.

Handling of contact data

If you get in touch with Eisbock Brewery through the available contact options, your details will be saved so that they can be used to process and answer your request. This data will not be disclosed to third parties without your consent.

© Brauerei Eisbock, Mühlegasse 18H, 6340 Baar | Imprint | Data Protection Policy | GTC